Historically, coaching has been focused on achieving improvement concerning a specific behavioural performance. This involves promoting the development of that person's behavioural competence through careful observation and feedback and asking a powerful questions to stimulate critical thinking.

In recent years, the coaching science has evolved and expanded its meaning. It goes beyond result optimization to achieve peak performance to guide people towards deep learning. Impactful coaching that enables sustainable change is inherently a reflective process that involves people gaining awareness of how they regulate their thoughts, feelings and actions.